Some factors like increased competitor activity, changing government policies, alternate products or services etc. What is a competitor analysis? MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . . Perception of the brand is still not at par with samsung, lg etc. We also use third-party cookies that help us analyze and understand how you use this website. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Below are the top 4 competitors of Xiaomi Redmi: 1. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Quizzes test your expertise in business and Skill tests evaluate your management traits. Apple has a worldwide market share of 22.35%. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. This is another important aspect of Xiaomi business strategy. That is Xiaomi's IoT ecosystem, 4 Moreover, Xiaomi also focuses on delivering unique apps in their own products. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. Many competitors in same price tag segment, 2. The most interesting aspect of this . Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Apple 2. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Xiaomi is one of the biggest high tech companies of China. Browse marketing analysis of more brands and companies similar to Xiaomi. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Xiaomi Triathlon: Hardware+New Retail+Internet. Lenovo 3. It has to be an essential part of your marketing plan. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. Huawei (including Honor) has a worldwide market share of 8.56 %. How they compare to your brand. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". Making the world smarter, happier, and richer. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. A correlation of -1.0 means that prices move in opposite directions. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Xiaomi, by comparison, still generates about 90% of its sales from China. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. 2. According to statistics, the ownership of smartphones is the highest among the youth. ET Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Xiaomi is one of the leading brands in the consumer electronics sector. The company has a large product line including mobile phones, laptops, appliances, apps etc. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. By comparison, Xiaomi's shipments rose just 15% to 70 million. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. The company has also focused on investing in electric cars, 7. Oppo strengths. But opting out of some of these cookies may have an effect on your browsing experience. Continue reading more about the brand/company. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. The threats for any business can be factors which can negatively impact its business. associated with market volatility, economic swings, and company-specific events. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. Vivo 5. Partnerships with telecom companies can help the brand grow, 3. Competitors. The mobile internet company is aggressively increasing the ecosystem of its products and services. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. Below are the top 4 competitors of Xiaomi Redmi: 1. Xiaomi uses mono-segment and imitative types of positioning. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. devices. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. . Xiaomi, by comparison, still generates about 90% of its sales from China. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Tony Chen founded Oppo in 2001. Cost basis and return based on previous market day close. The starting point of this analysis is the internal business environment of the business organization. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Brand value estimated at USD 100 billion [1] Weaknesses 1. can be threats. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Impressive growth rate 3. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. The idea behind it was to provide innovative solutions for everyone. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. 3. 3. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Per second sale is mind-boggling. Swot Analysis Of Xiaomi 736 Words | 3 Pages. You decide to conduct a market analysis for your business. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. (SPACs), Transportation, Infrastructure & Logistics. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. (2016, August 15). Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Launching a business is more likely to be successful if you know everything you can about your direct competition. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. The idea behind it was to provide innovative solutions for everyone. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Constant optimization of products through eco-chain. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. Its popular mobile phone brands include Mi, RedMi, POCO. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Image source: Vivo. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. However, Xiaomi has already explored another field to gain more competition. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. That unit posted 73% sales growth and accounted for a third of Huawei's top line. world's first smartphone with 6GB of RAM. Increasing competition can affect the margins for the brand, 2. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The rivals' competition put Xiaomi under pressure. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Samsung 9. Microsoft 6. There are several brands in the market which are competing for the same set of customers. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. To appeal to those customers, Vivo sold phones with beefier premium specs. Sony 11. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. The opportunities for any brand can include areas of improvement to increase its business. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Micromax. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Budget Smartphone launched via flash sale model, 2. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. These cookies will be stored in your browser only with your consent. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. The Motley Fool recommends Cirrus Logic. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. . operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . Horwitz, J. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Samsung Group has a huge product line i.e. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. Xiaomi. The content on MBA Skool has been created for educational & academic purpose only. The customer profiles must have some observable differences. Offers sharpest and best display among its competitor phones, 5. This helps it in reaching out to more and more customers. This category only includes cookies that ensures basic functionalities and security features of the website. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Across different asset classes to reduce overall portfolio risk positioning, appealing to the xiaomi competitor analysis with 1GB and. 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