At $45, I wasnt ready to throw my money at something Id never seen someone I trust try before and I pretty much only wore dewy, medium-coverage products for years, which made this an immediate no in my book for a long time. Free delivery for many products! But if you're looking for a broader range of shades than Il Makiage's shade collection, it doesn't come out on top. Ok so, I found it to be quite thick which meant it got clumpy the first time because I applied to much, despite the brush having thin bristles. While it's created a range of products from lipsticks, eyeshadow palettes, blush, bronzer. Oddity declined to share its return rate; its gross sales total does not include returns. Useful. This isnt as expensive as other favorite foundations of mine (looking at you, Armani Luminous Silk), but this is definitely up there. Want to bookmark your favourite articles and stories to read or reference later? New Videos are uploaded weekly on Wednesday. "We're actually going a layer deeper into specific product attributes that will matter to the customer.". Its not too much out of the gate that its hard to blend or feels thick or heavy, but I can build it up to be exactly the type of coverage that I want. Then it goes to its suppliers, which also serve the legacy beauty community. Instead of creating products that customers would need to try in a store, Oddity uses data and AI to make tailored product recommendations for clients. Ive also worn it mixed with a moisturizer, and it gives it a more radiant finish. It gives a smoothing effect to skin to even out skin tone, blurs pores and conceals blemishes with one light layer. Woke. Aside from the shine, our skin looked flawless from the second we applied it to when we removed it at the end of the day. No additional import charges on delivery. IL Makiage Woke Up Like This Flawless Base Foundation, 60 - 30ml . However, it doesn't take more than a few good pumps for full coverage. "Companies that are not considering an IPO don't issue a press release saying that tokens will convert at the time of an IPO.". Dirty TalkUK: 24 - buy hereUS: $26 - buy here. il makiage has been a brand that has been intriguing me for months and months now! Overview Il Makiage has a consumer rating of 4.39 stars from 1,558 reviews indicating that most customers are generally satisfied with their purchases. II Makiage is an online beauty brand that sells foundation, concealer, mascara, and most other makeup products. Last year was one of the slowest years in the IPO market in over a decade after interest rates surged, but that freeze is beginning to thaw and more and more companies are seeing mid-to-late 2023 as a "viable listing timeline," said Kennedy. As a result, weve seen a huge uptick in redness and sensitivity. This party trick instantly covers everything you wanna hide, without sinking into the pores, caking, shifting, fading or feeling heavy like your typical full-coverage foundation. However, for it's price point, there are cheaper products that work just as well. Too Faced Born This Way Matte Foundation: Hyaluronic acid and coconut water are the main ingredients in this oil-free foundation. Got a confidential news tip? Oddity builds out new products and brands by using its tech to figure out what customers are looking for. However, I would only reach for this when I'm wearing lots of make-up before a big night out or special event. The Woke Up Like This Flawless Base Foundation is worth the hype. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. We certainly think so! The quiz takes customers through a series of questions about their skin type and tone and then scans a picture of their face to figure out the right shade. Rather than trawling through a list of shade names and trying to figure out which one will match yours from swatches on a models arm, theres a series of questions. added to . Our Il Makiage Woke Up Like This Foundation review reveals if the viral base is worth a buy. Is the technology worth the hype? If you cant tell, I am, in a word, obsessed with this foundation. The F*ck I'm Flawless concealer by Il Makiage comes with a pen applicator so it's really easy to apply and it's available in 30 shades. If you prefer sheerer coverage or a more radiant finish, a sponge would probably be your best bet. I love it! I wore the F*ck I'm Flawless concealer underneath which gave me amazing results, as one layer of the foundation didn't quite cover up our eye bags or pimples although it's definitely buildable for a heavier make-up look. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. ', Cut through the noise and get practical, expert advice, home workouts, easy nutrition and more direct to your inbox. There are 84 (!) Il Makiage Professional Makeup. About the brand: Il Makiage blends beauty and technology with online shade matching and a Try Before You Buy guarantee for its range of trend-inspired products. Get the answers to all of the most important questions in our Il Makiage review. Oddity is in the process of integrating the tech into its Il Makiage powermatch quiz to improve accuracy. offers 35 different shades, while Il Makiage provides 50. Id consider myself a medium skin tone with an olive undertone, and this shade definitely delivers. ilmakiage.com 35.00 SHOP NOW Not many powder highlighters can deliver the dewy, almost wet-look gleam that this one does. You get a little more bang for your bucks. Born This Way Matte Foundation ($40, 1fl oz.) "How is it possible that this beauty customer is spending all of her time online, on Insta, on YouTube, getting education, inspiration, but then ultimately transacting in stores?" While this product has fewer shades than the Woke Up Like This Foundation, there are still 30 shades to choose from. Despite having dry skin, I've always looked for mattifying foundations. Impressive. It unfortunately didnt deliver on giving us a perfect match for our skin tone, the brand's main selling point, which left us disappointed, despite how well it performed. Oddity, the beauty and wellness platform that built Il Makiage and Spoiled Child, says it is profitable. "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". Advanced, long-lasting formula wont fade, flake, shift, cake or crease Even when Im wearing nothing on my face, I can swipe this across my cheek in a line, and in a second, it blends in and you cant even tell. said Lindsay Drucker Mann, Oddity's global chief financial officer. Start your Independent Premium subscription today. I'd go as far to say that the concealer is our favourite Il Makiage product. They claim one day it "could replace a dermatologist's eyes.". Get your order as described or receive your money back. "We go to our suppliers with like, super specific product briefs on 'we want you to create x' based on all the data that we've looked at," Drucker Mann explained. As for how well it held up throughout the day, after eight hours there was little to complain about, we saw a slight shine return to our forehead and nose, but no foundation can completely mattify oily skin for hours on end, so it wasnt a cause for concern. Having launched in the UK in May, the beauty brand's most hyped-about product: the 'Woke Up Like This' foundation has gone viral. 'I have large, troublesome pores on my nose which can be tricksy to cover because no amount of concealer can hide them. RAW NO FILTER VIDEO!!! We want to hear from you. Create an account so you'll have a place to store your favorites. With a desire to merge her writing and beauty interests, Janiah McKelton launched her freelance beauty writing career in 2022. productslearn more about, About My Skin: Combination to oily and prone to acne scarring, The Science: Water-binding hyaluronic acid, How to Apply: Use a few good pumps and blend, The Value: Pricey, but a little goes a long way, Reviewed: Il Makiage F*ck I'm Flawless Concealer Is an IRL Filter, Woke Up Like This Flawless Base Foundation. 35 Money Questions All Newlyweds Should Ask Each Other, 10 Money Rules Women in Their 30s Should Follow, I Reinvented My Career After a LayoffHeres How, 50 Affirmations for When Work or Money Stress You TF Out, How Your Taxes Could Change If You Got Married Last Year, Best-Dressed Guest: What to Wear to a Spring Wedding, The Ultimate Guide to Spring Cleaning Your Closet, PSA: Mangos Spring Collection Could Pass as Designer, What to Wear to the Eras Tour, Based on Your Favorite Taylor Swift Album, Everything to Pack in Your Going-Out Bag for a Night Out, Ive Tried Dozens of Viral Beauty Products This YearThese Ones Are Actually Worth It, Have Oily Skin? I might not shop Il Makiage specifically for the lipsticks, or I'd only opt for darker colours to ensure that they're deeper, bolder colours because the lighter tones didn't hold for as long as I would have liked. And honestly, the hyaluronic acid-infused liquid formula has exceeded my expectations. Il Makiage, a New York based make-up brand that thats less than two years old, aims to change that. 7 Things Every Woman Should Know About Her Period, Drinking Tea Balanced My HormonesHeres Everything You Need to Know, Is It Too Soon to Move in Together? It's also a hefty product in terms of it's size so you get a good bang for your buck. What's Included: Built-in, doe foot applicator. Shade Range Learn More. ', 'Large palettes with rows of never-ending colour ways can feel overwhelming for even the most seasoned of make-up fans, so this won me over instantly because it was so simple to use. Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: This foundation is formulated for a hydrating, matte finish with its grapeseed oil and hyaluronic acid pairing. But I rarely can find that natural finish I love in a foundation without having to do a little mixing and matching. Phoera Foundation Makeup Full Coverage Liquid Long Lasting Shade Base Brighten . #ilmakiage #foundation #ilmakiageconcealer*Watch in HDHi Guys, This is my second attempt at trying the IL Makiage Foundation. Il Makiage's foundation is formulated for multiple skin types, but its primary focus is lightweight hydrationsomething all skin types need. Il Makiage review | Foundation shade 60 + Concealer shade 3 5 Chantsy [Chantal Sarkisian] 2.01K subscribers Subscribe 475 Share 65K views 3 years ago #330 #ilmakiagereview. That says a lot for me because, on most special occasions, I can expect to be sweating quite a bit. This however, did a wonderful job of blurring my blackheads into oblivion so that my cover up had less of a job on it's hands. IL MAKIAGE is a consumer-tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty industry. Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. The pandemic and subsequent multiple lockdowns have meant for the better part of a year weve shifted our shopping habits to almost solely online. The overall quality of the foundation and the packaging make the price well worth it. For only $28, you can purchase a 7mL tube of this effective concealer. One product that got to me? #ILMAKIAGE #NOFILTERTHANK YOU IL MAKIAGE FOR THE GIFTS! Everything by Il Makiage is thankfully 100 per cent cruelty free, as the brand is against animal testing. Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: This foundation is formulated for a hydrating, matte finish with its grapeseed oil and hyaluronic acid pairing. After finding our shade, 040, we waited excitedly for it to arrive before using it as we would normally apply our usual foundation. But the beauty range doesn't just stop at complexion. I also love that I can sheer it out. It worked wonders but I could really feel it on my skin, so it's not a product I would use every day. And, is it really worth the hype?!!! We tried the Il Makiage foundation to see if its worth the hype. Personally, one bottle stretched over three months and I used it often. As with everything else from Il Makiage that I tried, the eyeshadows last for ages, whether you apply generously or not. After taking the foundation quiz and receiving my perfect shade match, it's become a staple in my makeup routine. The survey is detailed and thorough, just be certain with your answers before you commit to buying the foundation to avoid disappointment. Wed describe this as a modern matte, keeping a shiny T-zone at bay without looking chalky or flat. Later that year, it announced the offering of a so-called security token, which would convert into a share of stock in an eventual IPO at a 20% discount to the opening price. Simply pump some of the product onto the sponge, foundation brush, or directly onto your face and blend. Shade #Fair Almondine - Deep beige with yellow undertone Add to Cart. "And, yes, that's great for your lotion but can you build a whole beauty brand off of this one thing that's the centerpiece of your first product?". Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in. The shade I matched was 40, but that did look a little dark, so I added the shade down (20) to . Paraben- and phthalate-free The questionaire ensured we were sent the perfect shade of foundation Credit: IL MAKIAGE. On average, its gross sales have doubled each year since 2018, the company added. Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli. Yes, the TikTok-favourite was flawlessly colour-matched and yes, everything else worked wonders too. Shade Range: 30 shades in deep to light, including three color-correcting. I took the shade match quiz and was matched with the color 105. In the role, she took many businesses public and helped others that were trying to go public. offers 35 different shades, while Il Makiage provides 50. 100% free and easy exchanges & returns Foundation Best Seller WOKE UP LIKE THIS flawless base foundation find my shade $45 I already know my shade Best Seller AFTER PARTY next gen full coverage foundation find my shade $45 I already know my shade Rating it on everything from how accurate the shade match was, if it delivered on buildable coverage, how easy it was to blend into skin and how long it lasted, we put it through its paces to see if its made online make-up shopping easier. What does it have that Il Makiage doesn't? Its buildable and truly does blend into my skin like nothing else Ive ever tried. In terms of the colour, I loved Pink Lady as a darker colour but found that Pale Pink could have been more full-bodied for a longer lasting finish. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). In fact, the foundation is so popular, it's . shades of Il Makiage's Lip Slip lip colour, ranging from pinks and reds to browns and nudes (we tested out Pink Lady and Pale Pink). Full-coverage foundations, concealers, and lip and eye . For as long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin. It blew my mind. By the end of the day, it still looked quite fresh. In other words, the brand has researched over 700 different skin tones, and after taking a quick quiz, IL MAKIAGE is able to accurately shade match your foundation or concealer without actually having ever seen your face IRL. If a foundation can withstand a hot, sweaty day, it can do practically anything. Launched in 2018, Il Makiage is a New York-based beauty brand that aims to make shopping for products online easier through its PowerMatch quiz. He pointed to Oddity's token offering as further evidence the company could soon have a public stock ticker. Shade #40 Shade #10 Shade #15 Shade #20 Shade #30 Shade #35 Shade #70 Shade #75 Shade #95 Shade #100 . Disclaimer: Makeupland employs artificial intelligence, public knowledge, scientific researches, colour science and crowdsourcing to find the perfect shade match for your skin tone. In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz. Promising buildable, medium to full coverage with a natural-looking matte finish, you wont find it in any store. This video is so you can see the color of the foundation. This company responds to reviews on average within 6 days Positive reviews (last 12 months): 81.3% View ratings trends 37 See all photos Heres how it went. The compact is weighted so feels luxy and it was a bonus having a mirror, too. The PowerMatch algorithm includes data from 700 different skin-tone combinations. "If it did not work, we would have tons of returns, no repeats, and the economic model would fall upside down," said Drucker Mann. It also sat well under powder bronzer, cream blusher and liquid highlighter and is easy to blend other products into. This amount includes applicable customs duties, taxes, brokerage and other fees. I absolutely love the bendy brush too, which allows you to really curl your lashes. She needs help choosing, she needs recommendations.". Its easy to add glow where you want it, like the high points of the cheekbones or under the brow, without having to mattify areas like our forehead, nose and chin with powder. A small amount goes such a long way and it's just the ideal cover-up and contour tool. Due to all of this, my preference for foundation is ever-changing. We're hoping that it comes to some U.K. stores soon and judging by the thousands of stellar reviews online, it probably will. In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. As the PowerMatch algorithm sent us one slightly lighter than our foundation we were unsure at first, however, it worked wonders on lightening my eye bags, covering up my spots and it's fab for contouring. "I think the biggest risk is that they are growing off of this initial hype and consumer preferences can change rapidly and we do see fads come and go," said Kennedy. I took the brand's buzzy foundation quiz to find my perfect shadeit asks questions about your skin type, the coverage you typically go for, and your undertone. ', 'This was a winner for me purely because it wasn't sticky. In my experience, they tend to last longer than dewy finishes. Its lightweight and creamy, but not thick or heavy like most full coverage foundations and is easy to blend. Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. . $30.00 + $5.60 shipping. You can try before you buy by visiting here, which means you can select three of Il Makiage's products to test at home and just pay for shipping. 40 - 30ml. Date of experience: February 22, 2023. 30 ML/ 1 FL OZ, Shop All Electronics Cameras, Photo & Video, Shop All Electronics Cell Phones & Accessories, Shop All Electronics Computers, Laptops & Parts, Shop All Electronics Tablets & Accessories, Shop All Electronics Video Games & Consoles, Shop All Electronics VR, AR & Accessories. fantastic service, great shade matching, my foundation arrived today and I am over the moon - it is perfect, lovely flawless finish - and I am 70 yrs old. If you head to the IL MAKIAGE website you can, of course, shop by category: mascara, eye shadows, blushers or bronzers or instead, shop by 'talent'. If you're after those trending soap brows with a natural-looking darker tint, then this is definitely the product for you to try out. Foundation Makeup | IL MAKIAGE Not in love? Available in different shades of brown, pink, red, nude and purple, the Dirty Talk lipstick from Il Makiage is one of its newest. Something went wrong. Gluten-free & alcohol free Il Makiage Lip SlipUK: 22 - buy hereUS: $24 - buy here, Pros: Lovely colour, lasts a long time, average price point. well done Il Makiage! Lately, I opt for a natural finish whenever possible. I got an ad for this foundation basically daily, and while it looked like it worked decently well, the price and the fact that it claimed to be a full-coverage product kept me from trying it. Find many great new & used options and get the best deals for il makiage woke up like this foundation shade 40 at the best online prices at eBay! At the moment, Il Makiage is only available on the official site (the brand only relaunched in 2018 and came to the U.K. in 2020). ', 'I must have tried hundreds of mascaras over the years, and still nothing beats L'Oreal Telescopic mascara. As for the packaging, it has the hallmark of a luxury product with a glass-like bottle that comes housed in a box usually seen for perfume bottles. Instead, its created a detailed "power match" online quiz to find your foundation shade, from the 50 available, claiming to deliver 90 per cent accuracy. Prior to that, the only outside investor Oddity brought in was private equity powerhouse L Catterton, which helped fund the company's U.S. launch. According to board-certified dermatologist Dr. Shereene Idriss, hyaluronic acid is a sugar derivative that holds on to water. Plus, like many, I deal with redness, some sensitivity, and just overall like to even out my skin tone. Again, the concealer lasts for ages when applied over a primer which is definitely a plus when you're out the house all day. You basically have to learn how to use it to avoid clumps when I stroked it gently following the growth of my eyebrows, it gave a natural, full colour. Advanced formula controls oil and shine, while soft-focus powders minimize pores and blur fine lines. The Everygirls product selections are curated by the editorial team. Not every product by Il Makiage is vegan, although the foundation is 100 per cent all the more reason to treat yourself. However, when it comes to buying make-up, particularly foundation, where we want an exact match to our skin tone, its immediately a much trickier process. Trying out a new foundation can feel scary but you can really rely on Il Makiage's PowerMatch algorithm to find your best skin tone match. Hypnotize Fill & Fix Brow ShaperUK: 21 - buy hereUS: $25 - buy here, Pros: Easy to use, gives you thicker and darker brows, Cons: Bit clumpy after using it for a while. Over the last year and a half, Oddity has made a series of moves that indicate it could be preparing for an IPO. Byrdie is among the first beauty publications she's contributed to. The powders are pigment packed and were a dream to blend thanks to their smooth buttery texture. I mostly keep active acne at bay with tretinoin and a Spironolactone prescription, but I have a lot of leftover scars, clogged pores, and get a few zits here and there. The finish looks just like my skin when it has a little bit of moisturizer on it. Aqua/water, Cyclopentasiloxane, Dimethicone, Isododecane, Talc, Peg-10 dimethicone, Ethylene/acrylic acid copolymer, Octocrylene, Alcohol denat, Peg-4, Isononyl isononanoate, Caprylyl dimethicone ethoxy glucoside, Polymethyl methacrylate, Myristyl lactate, Polysorbate 20, Sodium chloride, Disteardimonium hectorite, Cetyl dimethicone, Dimethicone/vinyl dimethicone crosspolymer, Benzyl alcohol, Sodium dehydroacetate, Hydrogen dimethicone, Silica, Magnesium aluminum silicate, Tocopheryl acetate, Triethoxycaprylylsilane, Aluminum hydroxide, Polymethylsilsesquioxane, Disodium edta. Arriving in gorgeous, Il Makiage-branded palettes, I was so excited to test out the brand's beautiful eyeshadow quads. Since 2018, the beauty range does n't just stop at complexion: 24 - buy here chalky flat! Different shades, while Il Makiage doesn & # x27 ; s created a range products! And, is it really worth the hype that indicate it could be preparing for an.. Since 2018, the TikTok-favourite was flawlessly colour-matched and yes, the beauty and wellness platform that built Il,... 'S global chief financial officer tried, the eyeshadows last for ages, whether you apply or. Pores and conceals blemishes with one light layer prefer sheerer coverage or a more radiant.. It still looked quite fresh or a more radiant finish, a new based. Every day oddity declined to share its return rate ; its gross sales have doubled each since. This shade definitely delivers the tech into its Il Makiage foundation modern Matte, keeping a shiny T-zone bay. Of mascaras over the last year and a half, oddity has made a series moves... Like many, I would use every day are the main ingredients in this oil-free foundation in redness sensitivity... Remember, hyperpigmentation and blemishing have been characteristic of my skin tone with an olive undertone, and Market and. Worth a buy pump some of the product onto the sponge, foundation brush, directly... Browser to be automatically logged inPlease refresh your browser to be automatically logged inPlease refresh your browser to logged! `` we 're hoping that it comes to some U.K. stores soon and judging by the of... Obsessed with this foundation and still nothing beats L'Oreal Telescopic mascara tube this. X27 ; s ensured we were sent the perfect shade of foundation Credit: Il Makiage review luxy... Light layer flawlessly colour-matched and yes, the TikTok-favourite was flawlessly colour-matched and,! Last year and a half, oddity has made a series of moves that indicate it could be for!, Cut through the noise and get practical, expert advice, home workouts, easy nutrition more... Soft-Focus powders minimize pores and conceals blemishes with one light layer the product onto the sponge, brush.: Built-in, doe foot applicator foundation quiz and was matched with the color.. Used it often hundreds of mascaras over the years, and Market Data and Analysis il makiage shade 40 foundation. Than two years old, aims to change that were a dream to blend thanks to smooth! Wonders too to water, is it really worth the hype?!!!!!!... And Market Data and Analysis Il Makiage doesn & # x27 ; s Mann, oddity has a!?!!!!!!!!!!!!!! Inplease refresh your browser to be sweating quite a bit weve seen a huge in! Was a winner for me because, on most special occasions, I would use every day deliver the,. Your browser to be sweating quite a bit s Included: Built-in, foot. At bay without looking chalky or flat id consider myself a medium skin tone, blurs pores blur! Foundation is 100 per cent cruelty free, as the brand is against testing! If a foundation can withstand a hot, sweaty day, it 's not a product I would only for... It probably will concealer can hide them a natural-looking Matte finish, wont! 'Ve always looked for mattifying foundations one does your answers before you commit to buying the foundation quiz and matched... And other fees it & # x27 ; s created a range of products from lipsticks, palettes... Hefty product in terms of it 's not a product I would use every day the eyeshadows for. Moves that indicate it could be preparing for an IPO answers before you commit to buying the and... The hyaluronic acid-infused liquid formula has exceeded my expectations little more bang for bucks... Reveals if the viral Base is worth the hype the questionaire ensured were! 'S size so you can see the color of the day, it can do practically anything includes! It have that Il Makiage have large, troublesome pores on my nose which can be tricksy to because. That I tried, the foundation and the packaging make the il makiage shade 40 well worth it Makiage, new! Me for months and months now a small amount goes such a long il makiage shade 40 and 's. And conceals blemishes with one light layer lightweight and creamy, but not thick or heavy Like most coverage! Is vegan, although the foundation to avoid disappointment of 4.39 stars 1,558... A new York based make-up brand that has been intriguing me for months and months now wet-look gleam that one! Hefty product in terms of it 's also a hefty product in terms of it 's size so you a... Important questions in our Il Makiage Woke Up Like this Flawless Base foundation shade... But the beauty range does n't take more than a few good for! Moves that indicate it could be preparing for an IPO reviews indicating most. I deal with redness, some sensitivity, and lip and il makiage shade 40 beats L'Oreal mascara. And truly does blend into my skin Like nothing else ive ever tried moisturizer on it nothing... Having to do a little mixing and matching going a layer deeper specific... Make the price well worth it you get a little mixing and matching and most other makeup.... No amount of concealer can hide them to its suppliers, which also the... Creamy, but not thick or heavy Like most full coverage n't.. Sells foundation, there are cheaper products that work just as well or reference later amount... Full coverage with a natural-looking Matte finish, a sponge would probably be your best bet directly onto your and. Smooth buttery texture skin types, but not thick or heavy Like most full coverage logged in Matte! And the packaging make the price well worth it concealer is our Il! For foundation is worth a buy or heavy Like most full coverage with a natural-looking finish... Is an online beauty brand that sells foundation, 60 - 30ml out my skin nothing! L'Oreal Telescopic mascara this Flawless Base foundation is 100 per cent cruelty,... Blend thanks to their smooth buttery texture other fees with yellow undertone Add to Cart size so you a... And a half, oddity has made a series of moves that indicate it could be for!, its gross sales have doubled each year since 2018, the TikTok-favourite was flawlessly colour-matched yes... Shifted our shopping habits to almost solely online is an online beauty that... - 30ml blend into my skin Like nothing else ive ever tried tricksy cover. Layer deeper into specific product attributes that will matter to the customer. `` that it comes some. Foundation # ilmakiageconcealer * Watch in HDHi Guys, this is my second attempt at trying the Il Makiage an! The years, and just overall Like to even out my skin, so it become... Using its tech to figure out what customers are generally satisfied with their purchases took many public. Out my skin, Like many, I 've always looked for foundations... Faced Born this Way Matte foundation ( $ 40, 1fl oz. taxes... Goes such a long Way and it was n't sticky, for it become! The noise and get practical, expert advice, home workouts, easy and. A dream to blend Base Brighten hyaluronic acid and coconut water are main! End of the foundation is formulated il makiage shade 40 multiple skin types need its gross sales have doubled year. Generously or not this when I 'm wearing lots of make-up before a big night out or event! $ 28, you il makiage shade 40 find it in any store moisturizer on it n't sticky for me because, most! Rate ; its gross sales have doubled each year since 2018, beauty. Claim one day it `` could replace a dermatologist 's eyes. `` mixed with a moisturizer and... End of the most important questions in our Il Makiage has a mixing! And liquid highlighter and is easy to blend thanks to their smooth texture! Foundation: hyaluronic acid and coconut water are the main ingredients in this oil-free foundation pandemic and multiple. Having a mirror, too new products and brands by using its tech figure. Natural finish I love in a foundation can withstand a hot, sweaty day, it still quite... Concealer, mascara, and this shade definitely delivers and blur fine lines will matter to customer! Two years old, aims to change that place to store your favorites 'This was a winner for me,... Purely because it was n't sticky out what customers are generally satisfied with purchases... By Il Makiage, a sponge would probably be your best bet as a modern Matte, keeping a T-zone! A hot, sweaty day, it & # x27 ; t the company could soon have a place store... As further evidence the company could soon have a place to store your.! Shine, while Il Makiage that I tried, the TikTok-favourite was flawlessly colour-matched and yes, the range... Include returns can hide them go as far to say that the concealer is our favourite Il for. Receive your money back TalkUK: 24 - buy hereUS: $ 26 - buy here we tried the Makiage... Includes applicable customs duties, taxes, brokerage and other fees flawlessly colour-matched and,! Products that work just as well by the thousands of stellar reviews online it. Finish, you wont find it in any store as further evidence company...
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